Superbrands Awards

Thomas Cook was among the Leading Egypt brands honored with Superbrands status at the 'Oscars of Branding' tribute event; The 2006 Superbrands book featuring many of the Egypt's best brands unveiled.

21 February 2007

Cairo: Egypt, 21 February 2007: Superbrands Egypt organized a glittering tribute event at Le Pacha 1901, on February 20th to honor the Egypt's strongest brands. The event, also dubbed globally as the 'Oscars of Branding', was attended by the country's most prominent senior business, marketing and branding executives. Superbrands awarded bestowed Superbrands status to forty of Egypt's leading brands. The event also saw the unveiling of the 2006 Superbrands book featuring many of the brands voted as Superbrands.

Speaking at the event, Mr. Mike English, Director, Superbrands Middle East, said, "The tribute event was a true celebration of many of the country's highest profile brands. Forty brands available in Egypt were honored at the tribute event after being voted as Superbrands by our independent Council. To win this accolade is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand's exceptional status."

Over the years, the Superbrands organisation has achieved international acclaim for being an independent authority and arbiter of branding excellence. The organisation is committed to the cause of promoting exceptional brands and the discipline of branding in the region. Leading brands are awarded Superbrands status after meeting the stringent criteria set by the independent Superbrands Council.

The Superbrands program acknowledges and rewards the highest standards of branding. Forty top brands were awarded out of thousands available in Egypt. The Superbrands Council, which comprises some of the leading names in Egypt's business circles, score all the brands and the top scoring brands are awarded with Superbrands status. Most of the selected brands also appear in the Superbrands UAE book, which traces the history and achievements of each of the brands.

"The brands featured in the book range from FMCG brands to corporate giants. We are happy to see many of the Egypt's strongest homegrown brands included in the book alongside key international brands. Participation in the Superbrands book is by invitation only and acknowledges the intrinsic strength of the organization and its brand value," Mr. English added.

The 2006 Superbrands book includes a two-page profile of each of the Superbrands.

Each profile traces the foundation and development of the brand under the headings The Market, Achievements, History, The Product, Recent Developments, Promotion and Brand Values. There is also a Things You Didn't Know section, which highlights interesting facts about the brand and its unique achievements.